{"id":14,"date":"2009-03-06T08:21:00","date_gmt":"2009-03-06T08:21:00","guid":{"rendered":"http:\/\/elnostreraco.com\/blog\/?p=14"},"modified":"2016-07-22T20:34:50","modified_gmt":"2016-07-22T18:34:50","slug":"tagline-la-frase-que-diu-qui-ets","status":"publish","type":"post","link":"https:\/\/elnostreraco.com\/blog\/tagline-la-frase-que-diu-qui-ets\/","title":{"rendered":"Tagline, la frase que et diferencia de la compet\u00e8ncia amb una proposta de valor \u00fanica"},"content":{"rendered":"<h2>Que \u00e9s un \u00abTagline\u00bb?<\/h2>\n<ul>\n<li>1 frase que resumeix el que fa l&#8217;organitzaci\u00f3<\/li>\n<li>Explica el que la fa \u00fanica d&#8217;entre els competidors<\/li>\n<\/ul>\n<h2>Quin \u00e9s un bon \u00abTagline\u00bb?<\/h2>\n<p>Per elaborar un \u00abTagline\u00bb amb significat, recull els \u00abtaglines\u00bb dels llocs web dels teus principals competidors i elimina&#8217;n els noms.<\/p>\n<p>Pots respondre el que fa cada companyia nom\u00e9s amb el \u00abTagline\u00bb? I si ho preguntes a amics que no coneguin el sector?<\/p>\n<p><strong>I m\u00e9s enll\u00e0 del Tagline?<\/strong><\/p>\n<p>Un resum de 1 2 par\u00e0grafs de detallar fins on vols arribar i fins on has arribat.<\/p>\n<p>Dades que sempre volen tenir els periodistes:<\/p>\n<ul>\n<li>Nom i tel\u00e8fon per comunicar-se<\/li>\n<li>Dades sobre l&#8217;empresa (nom i edat dels executius, localitzaci\u00f3 d&#8217;oficines, etc)<\/li>\n<li>Actes i activitats que ha fet i far\u00e0<\/li>\n<li>Resultats i previsions financeres<\/li>\n<li>Contingut multim\u00e8dia per reutilitzar en premsa<\/li>\n<\/ul>\n<h2>Com escollir el meu \u00abTagline\u00bb?<\/h2>\n<p>Per elaborar un \u00abTagline\u00bb que sigui una bona proposta valor, reescriu la frase posant el text oposat. El resultat hauria de ser una cosa que mai hauries de dir de la teva empresa. A vegades \u00e9s m\u00e9s f\u00e0cil definir el que ets dient el qu\u00e8 no ets.<\/p>\n<p>Per exemple, <a href=\"https:\/\/basecamp.com\/\">Basecamp<\/a> va n\u00e9ixer amb la idea de ser una plataforma de gesti\u00f3 de projectes oposada a \u00abMicrosoft Project\u00bb.<\/p>\n<p>La proposta de valor \u00e9s un factor clar per <a href=\"http:\/\/elnostreraco.com\/blog\/optimitzacio-de-la-conversio\/\">millorar la conversi\u00f3 d&#8217;una web<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Que \u00e9s un \u00abTagline\u00bb? 1 frase que resumeix el que fa l&#8217;organitzaci\u00f3 Explica el que la fa \u00fanica d&#8217;entre els competidors Quin \u00e9s un bon \u00abTagline\u00bb? Per elaborar un \u00abTagline\u00bb amb significat, recull els \u00abtaglines\u00bb &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_post_was_ever_published":false},"categories":[16],"tags":[18],"class_list":["post-14","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux","tag-destacats"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tagline, la frase que et diferencia de la compet\u00e8ncia amb una proposta de valor \u00fanica ~ Experi\u00e8ncia d&#039;usuari<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elnostreraco.com\/blog\/tagline-la-frase-que-diu-qui-ets\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tagline, la frase que et diferencia de la compet\u00e8ncia amb una proposta de valor \u00fanica ~ Experi\u00e8ncia d&#039;usuari\" \/>\n<meta property=\"og:description\" content=\"Que \u00e9s un \u00abTagline\u00bb? 1 frase que resumeix el que fa l&#8217;organitzaci\u00f3 Explica el que la fa \u00fanica d&#8217;entre els competidors Quin \u00e9s un bon \u00abTagline\u00bb? 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