{"id":1560,"date":"2014-06-06T18:36:04","date_gmt":"2014-06-06T16:36:04","guid":{"rendered":"http:\/\/elnostreraco.com\/blog\/?p=1560"},"modified":"2016-07-22T18:44:09","modified_gmt":"2016-07-22T16:44:09","slug":"estimuls-publicitat-cervell-reptilia","status":"publish","type":"post","link":"https:\/\/elnostreraco.com\/blog\/estimuls-publicitat-cervell-reptilia\/","title":{"rendered":"Publicitat dirigida al teu \u00abcervell reptili\u00e0\u00bb"},"content":{"rendered":"<p><strong>Hi ha anuncis que toquen la fibra,<\/strong> i que ens fan\u00a0m\u00e9s susceptibles d&#8217;actuar. Ens fan reaccionar provocant\u00a0emocions que costen de controlar.<\/p>\n<figure id=\"attachment_1563\" aria-describedby=\"caption-attachment-1563\" style=\"width: 880px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-1563 size-full\" src=\"https:\/\/i0.wp.com\/elnostreraco.com\/blog\/wp-content\/uploads\/amnesty-international-campaign-ads-122.jpg?resize=750%2C730\" alt=\"amnesty-international-campaign-ads-122\" width=\"750\" height=\"730\" srcset=\"https:\/\/i0.wp.com\/elnostreraco.com\/blog\/wp-content\/uploads\/amnesty-international-campaign-ads-122.jpg?w=880&amp;ssl=1 880w, https:\/\/i0.wp.com\/elnostreraco.com\/blog\/wp-content\/uploads\/amnesty-international-campaign-ads-122.jpg?resize=300%2C291&amp;ssl=1 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-1563\" class=\"wp-caption-text\">Amnesty international bus stop ad<\/figcaption><\/figure>\n<p>Susan Weinschenk a <a href=\"http:\/\/amzn.to\/29q6SQJ\">Neuro Web Design:What Makes Them Click?<\/a>\u00a0Parla de \u00ab3 cervells\u00bb segons la teoria del \u00abcervell tri\u00fanic\u00bb de\u00a0MacLean. \u00c9s una teoria que ja s&#8217;ha vist <a href=\"https:\/\/www.quora.com\/What-is-the-current-scientific-status-of-the-triune-brain-theory-proposed-by-McLean\">superada<\/a>\u00a0i \u00e9s millor parlar de diferents sistemes que de \u00ab3 cervells\u00bb, ja que les diferents parts del cervell <a href=\"https:\/\/en.wikipedia.org\/wiki\/Amygdala_hijack\">treballen juntes<\/a>.<\/p>\n<p>Al llibre\u00a0<a href=\"http:\/\/www.amazon.es\/Thinking-Fast-Slow-Daniel-Kahneman-ebook\/dp\/B005MJFA2W\/ref=sr_1_1?tag=elnostraco-21\">Thinking, Fast and Slow<\/a>\u00a0Daniel-Kahneman ens parla de 2 sistemes del nostre cervell:<\/p>\n<ul>\n<li>Les funcions\u00a0\u00abreptiliana\u00bb i l\u00edmbica serien pel <strong>sistema 1<\/strong>. Inconscient<strong>, <\/strong>r\u00e0pid i emocional. \u00a0Genera impulsos reflexos, i proporciona\u00a0una \u00abenergia\u00bb emocional per decisions intu\u00eftives.<\/li>\n<li>El <strong>sistema 2<\/strong>, utilitza el neoc\u00f2rtex. Si pot, s&#8217;atura a avaluar els impulsos del sistema 1 i es dedica a l&#8217;esfor\u00e7 mental conscient.<\/li>\n<\/ul>\n<p>Aquests anuncis estan dirigits\u00a0al <strong>sistema 1.<\/strong><\/p>\n<figure id=\"attachment_2618\" aria-describedby=\"caption-attachment-2618\" style=\"width: 792px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-2618 size-full\" src=\"https:\/\/i0.wp.com\/elnostreraco.com\/blog\/wp-content\/uploads\/ct1.jpg?resize=750%2C484\" alt=\"ct1\" width=\"750\" height=\"484\" srcset=\"https:\/\/i0.wp.com\/elnostreraco.com\/blog\/wp-content\/uploads\/ct1.jpg?w=792&amp;ssl=1 792w, https:\/\/i0.wp.com\/elnostreraco.com\/blog\/wp-content\/uploads\/ct1.jpg?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/elnostreraco.com\/blog\/wp-content\/uploads\/ct1.jpg?resize=768%2C496&amp;ssl=1 768w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-2618\" class=\"wp-caption-text\">\u00abCritical Thinking in Business Analysis\u00bb R\u0103zvan Costa, Endava, TSM<\/figcaption><\/figure>\n<p>Fisiol\u00f2gicament seria incorrecte parlar de\u00a0\u00abcervell reptili\u00e0\u00bb o \u00abcervell emocional\u00bb. A\u00a0<a href=\"http:\/\/amzn.to\/29th26I\">Things That Make Us Smart<\/a>\u00a0Donald A. Norman diferencia la cognici\u00f3 \u00abexperiencial\u00bb de la cognici\u00f3\u00a0\u00abreflexiva\u00bb.<\/p>\n<p>La cognici\u00f3 \u00abexperiencial\u00bb fa treballar\u00a0diferents estructures del sistema l\u00edmbic amb diverses connexions i funcions,\u00a0no nom\u00e9s l&#8217;emocional i no nom\u00e9s el \u00abnucli reptili\u00e0\u00bb del cervell.<\/p>\n<p>El sistema 1, t\u00e9 relaci\u00f3\u00a0amb el treball en\u00a0mode\u00a0\u00abexperiencial\u00bb, un mode en qu\u00e8\u00a0reaccionem\u00a0sense necessitat de reflexi\u00f3.<\/p>\n<h2>Parlar directament\u00a0al \u00abcervell reptili\u00e0\u00bb<\/h2>\n<p>Criteris d&#8217;una publicitat\u00a0en\u00a0mode\u00a0\u00abexperiencial\u00bb:<\/p>\n<ol>\n<li>A\u00a0<strong>l&#8217;inici\u00a0i al final<\/strong> de la comunicaci\u00f3 \u00e9s\u00a0quan el \u00abcervell reptili\u00e0\u00bb est\u00e0 m\u00e9s alerta.<\/li>\n<li>A major difer\u00e8ncia entre el que s&#8217;espera i el que es diu, s&#8217;obt\u00e9 un <strong>contrast<\/strong> que genera m\u00e9s sorpresa o curiositat<\/li>\n<li>La comprensi\u00f3 <strong>visual<\/strong>\u00a0\u00e9s molt m\u00e9s directa.<\/li>\n<li>Demostrar que actuant hi haur\u00e0 un<strong> resultat\u00a0tangible<\/strong> per a tu en\u00a0el teu entorn.<\/li>\n<li>Les\u00a0<span style=\"font-weight: bold;\">emocions<\/span>\u00a0poden ser\u00a0complexes. La\u00a0reacci\u00f3 intu\u00eftiva\u00a0es frena amb\u00a0control del \u00abcervell racional\u00bb.\u00a0Mala percepci\u00f3, confusi\u00f3,\u00a0&#8230;<\/li>\n<li><span style=\"font-weight: bold;\">Tu<\/span>, tu i tu.<\/li>\n<\/ol>\n<p>T&#8217;han tocat on et fa mal, el contrast t&#8217;ha creat una\u00a0visi\u00f3 emocional i\u00a0has ent\u00e8s que hi ha un resultat tangible.<\/p>\n<h2>Emocions de la decisi\u00f3<\/h2>\n<p>No \u00e9s que l&#8217;emoci\u00f3 sigui m\u00e9s primitiva que el raonament. Es tracta de\u00a0decidir millor sent\u00a0conscient\u00a0de les emocions que hi ha darrere les nostres decisions.<\/p>\n<p>Pregunta&#8217;t quins factors emocionals et fan preferir una opci\u00f3 o una altra.<\/p>\n<p>Quan et parlin des de l&#8217;emoci\u00f3, almenys en ser\u00e0s una mica m\u00e9s conscient. Oi?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hi ha anuncis que toquen la fibra, i que ens fan m\u00e9s susceptibles d&#8217;actuar. Ens fan reaccionar provocant emocions que costen de controlar.<\/p>\n","protected":false},"author":1,"featured_media":2624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_post_was_ever_published":false},"categories":[12],"tags":[18],"class_list":["post-1560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-destacats"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicitat dirigida al teu &quot;cervell reptili\u00e0&quot; ~ Atracci\u00f3 i publicitat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elnostreraco.com\/blog\/estimuls-publicitat-cervell-reptilia\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicitat dirigida al teu &quot;cervell reptili\u00e0&quot; ~ Atracci\u00f3 i publicitat\" \/>\n<meta property=\"og:description\" content=\"Hi ha anuncis que toquen la fibra, i que ens fan m\u00e9s susceptibles d&#039;actuar. Ens fan reaccionar provocant emocions que costen de controlar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elnostreraco.com\/blog\/estimuls-publicitat-cervell-reptilia\/\" \/>\n<meta property=\"og:site_name\" content=\"Jordi Rosell\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/jrosell\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-06T16:36:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-07-22T16:44:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/elnostreraco.com\/blog\/wp-content\/uploads\/Amygdala-hijack.jpg?fit=300%2C246&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"246\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jrosell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jrosell\" \/>\n<meta name=\"twitter:site\" content=\"@jrosell\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"jrosell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/elnostreraco.com\\\/blog\\\/estimuls-publicitat-cervell-reptilia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elnostreraco.com\\\/blog\\\/estimuls-publicitat-cervell-reptilia\\\/\"},\"author\":{\"name\":\"jrosell\",\"@id\":\"https:\\\/\\\/elnostreraco.com\\\/blog\\\/#\\\/schema\\\/person\\\/af160702c4f0ec816120b9fa60f5f8d4\"},\"headline\":\"Publicitat dirigida al teu \u00abcervell reptili\u00e0\u00bb\",\"datePublished\":\"2014-06-06T16:36:04+00:00\",\"dateModified\":\"2016-07-22T16:44:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/elnostreraco.com\\\/blog\\\/estimuls-publicitat-cervell-reptilia\\\/\"},\"wordCount\":432,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/elnostreraco.com\\\/blog\\\/estimuls-publicitat-cervell-reptilia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/elnostreraco.com\\\/blog\\\/wp-content\\\/uploads\\\/Amygdala-hijack.jpg?fit=300%2C246&ssl=1\",\"keywords\":[\"destacats\"],\"articleSection\":[\"Atracci\u00f3 i publicitat\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/elnostreraco.com\\\/blog\\\/estimuls-publicitat-cervell-reptilia\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/elnostreraco.com\\\/blog\\\/estimuls-publicitat-cervell-reptilia\\\/\",\"url\":\"https:\\\/\\\/elnostreraco.com\\\/blog\\\/estimuls-publicitat-cervell-reptilia\\\/\",\"name\":\"Publicitat dirigida al teu \\\"cervell reptili\u00e0\\\" ~ Atracci\u00f3 i publicitat\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elnostreraco.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/elnostreraco.com\\\/blog\\\/estimuls-publicitat-cervell-reptilia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/elnostreraco.com\\\/blog\\\/estimuls-publicitat-cervell-reptilia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/elnostreraco.com\\\/blog\\\/wp-content\\\/uploads\\\/Amygdala-hijack.jpg?fit=300%2C246&ssl=1\",\"datePublished\":\"2014-06-06T16:36:04+00:00\",\"dateModified\":\"2016-07-22T16:44:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/elnostreraco.com\\\/blog\\\/#\\\/schema\\\/person\\\/af160702c4f0ec816120b9fa60f5f8d4\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/elnostreraco.com\\\/blog\\\/estimuls-publicitat-cervell-reptilia\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/elnostreraco.com\\\/blog\\\/estimuls-publicitat-cervell-reptilia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/elnostreraco.com\\\/blog\\\/estimuls-publicitat-cervell-reptilia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/elnostreraco.com\\\/blog\\\/wp-content\\\/uploads\\\/Amygdala-hijack.jpg?fit=300%2C246&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/elnostreraco.com\\\/blog\\\/wp-content\\\/uploads\\\/Amygdala-hijack.jpg?fit=300%2C246&ssl=1\",\"width\":300,\"height\":246},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/elnostreraco.com\\\/blog\\\/estimuls-publicitat-cervell-reptilia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\\\/\\\/elnostreraco.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Publicitat dirigida al teu &#8220;cervell reptili\u00e0&#8221;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/elnostreraco.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/elnostreraco.com\\\/blog\\\/\",\"name\":\"Jordi Rosell\",\"description\":\"Consultoria en comer\u00e7 electr\u00f2nic i m\u00e0rqueting digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/elnostreraco.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/elnostreraco.com\\\/blog\\\/#\\\/schema\\\/person\\\/af160702c4f0ec816120b9fa60f5f8d4\",\"name\":\"jrosell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8e2c92ba58be3b381bdc53ea33374b70e1091d8288204187f0645d151e112925?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8e2c92ba58be3b381bdc53ea33374b70e1091d8288204187f0645d151e112925?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8e2c92ba58be3b381bdc53ea33374b70e1091d8288204187f0645d151e112925?s=96&d=mm&r=g\",\"caption\":\"jrosell\"},\"description\":\"Consultor, professor i conferenciant. Ajudo als meus clients en la definici\u00f3 estrat\u00e8gica, l'an\u00e0lisi de dades, la presa de decisions i la millora de resultats.\",\"sameAs\":[\"http:\\\/\\\/elnosstreraco.com\\\/blog\",\"http:\\\/\\\/www.facebook.com\\\/jrosell\",\"https:\\\/\\\/x.com\\\/jrosell\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Publicitat dirigida al teu \"cervell reptili\u00e0\" ~ Atracci\u00f3 i publicitat","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/elnostreraco.com\/blog\/estimuls-publicitat-cervell-reptilia\/","og_locale":"ca_ES","og_type":"article","og_title":"Publicitat dirigida al teu \"cervell reptili\u00e0\" ~ Atracci\u00f3 i publicitat","og_description":"Hi ha anuncis que toquen la fibra, i que ens fan m\u00e9s susceptibles d'actuar. Ens fan reaccionar provocant emocions que costen de controlar.","og_url":"https:\/\/elnostreraco.com\/blog\/estimuls-publicitat-cervell-reptilia\/","og_site_name":"Jordi Rosell","article_author":"http:\/\/www.facebook.com\/jrosell","article_published_time":"2014-06-06T16:36:04+00:00","article_modified_time":"2016-07-22T16:44:09+00:00","og_image":[{"width":300,"height":246,"url":"https:\/\/i0.wp.com\/elnostreraco.com\/blog\/wp-content\/uploads\/Amygdala-hijack.jpg?fit=300%2C246&ssl=1","type":"image\/jpeg"}],"author":"jrosell","twitter_card":"summary_large_image","twitter_creator":"@jrosell","twitter_site":"@jrosell","twitter_misc":{"Escrit per":"jrosell","Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/elnostreraco.com\/blog\/estimuls-publicitat-cervell-reptilia\/#article","isPartOf":{"@id":"https:\/\/elnostreraco.com\/blog\/estimuls-publicitat-cervell-reptilia\/"},"author":{"name":"jrosell","@id":"https:\/\/elnostreraco.com\/blog\/#\/schema\/person\/af160702c4f0ec816120b9fa60f5f8d4"},"headline":"Publicitat dirigida al teu \u00abcervell reptili\u00e0\u00bb","datePublished":"2014-06-06T16:36:04+00:00","dateModified":"2016-07-22T16:44:09+00:00","mainEntityOfPage":{"@id":"https:\/\/elnostreraco.com\/blog\/estimuls-publicitat-cervell-reptilia\/"},"wordCount":432,"commentCount":0,"image":{"@id":"https:\/\/elnostreraco.com\/blog\/estimuls-publicitat-cervell-reptilia\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/elnostreraco.com\/blog\/wp-content\/uploads\/Amygdala-hijack.jpg?fit=300%2C246&ssl=1","keywords":["destacats"],"articleSection":["Atracci\u00f3 i publicitat"],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/elnostreraco.com\/blog\/estimuls-publicitat-cervell-reptilia\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/elnostreraco.com\/blog\/estimuls-publicitat-cervell-reptilia\/","url":"https:\/\/elnostreraco.com\/blog\/estimuls-publicitat-cervell-reptilia\/","name":"Publicitat dirigida al teu \"cervell reptili\u00e0\" ~ Atracci\u00f3 i publicitat","isPartOf":{"@id":"https:\/\/elnostreraco.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/elnostreraco.com\/blog\/estimuls-publicitat-cervell-reptilia\/#primaryimage"},"image":{"@id":"https:\/\/elnostreraco.com\/blog\/estimuls-publicitat-cervell-reptilia\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/elnostreraco.com\/blog\/wp-content\/uploads\/Amygdala-hijack.jpg?fit=300%2C246&ssl=1","datePublished":"2014-06-06T16:36:04+00:00","dateModified":"2016-07-22T16:44:09+00:00","author":{"@id":"https:\/\/elnostreraco.com\/blog\/#\/schema\/person\/af160702c4f0ec816120b9fa60f5f8d4"},"breadcrumb":{"@id":"https:\/\/elnostreraco.com\/blog\/estimuls-publicitat-cervell-reptilia\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/elnostreraco.com\/blog\/estimuls-publicitat-cervell-reptilia\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/elnostreraco.com\/blog\/estimuls-publicitat-cervell-reptilia\/#primaryimage","url":"https:\/\/i0.wp.com\/elnostreraco.com\/blog\/wp-content\/uploads\/Amygdala-hijack.jpg?fit=300%2C246&ssl=1","contentUrl":"https:\/\/i0.wp.com\/elnostreraco.com\/blog\/wp-content\/uploads\/Amygdala-hijack.jpg?fit=300%2C246&ssl=1","width":300,"height":246},{"@type":"BreadcrumbList","@id":"https:\/\/elnostreraco.com\/blog\/estimuls-publicitat-cervell-reptilia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/elnostreraco.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Publicitat dirigida al teu &#8220;cervell reptili\u00e0&#8221;"}]},{"@type":"WebSite","@id":"https:\/\/elnostreraco.com\/blog\/#website","url":"https:\/\/elnostreraco.com\/blog\/","name":"Jordi Rosell","description":"Consultoria en comer\u00e7 electr\u00f2nic i m\u00e0rqueting digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/elnostreraco.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/elnostreraco.com\/blog\/#\/schema\/person\/af160702c4f0ec816120b9fa60f5f8d4","name":"jrosell","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/8e2c92ba58be3b381bdc53ea33374b70e1091d8288204187f0645d151e112925?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8e2c92ba58be3b381bdc53ea33374b70e1091d8288204187f0645d151e112925?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8e2c92ba58be3b381bdc53ea33374b70e1091d8288204187f0645d151e112925?s=96&d=mm&r=g","caption":"jrosell"},"description":"Consultor, professor i conferenciant. Ajudo als meus clients en la definici\u00f3 estrat\u00e8gica, l'an\u00e0lisi de dades, la presa de decisions i la millora de resultats.","sameAs":["http:\/\/elnosstreraco.com\/blog","http:\/\/www.facebook.com\/jrosell","https:\/\/x.com\/jrosell"]}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/elnostreraco.com\/blog\/wp-content\/uploads\/Amygdala-hijack.jpg?fit=300%2C246&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pMcgP-pa","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/elnostreraco.com\/blog\/wp-json\/wp\/v2\/posts\/1560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elnostreraco.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elnostreraco.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elnostreraco.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elnostreraco.com\/blog\/wp-json\/wp\/v2\/comments?post=1560"}],"version-history":[{"count":31,"href":"https:\/\/elnostreraco.com\/blog\/wp-json\/wp\/v2\/posts\/1560\/revisions"}],"predecessor-version":[{"id":2701,"href":"https:\/\/elnostreraco.com\/blog\/wp-json\/wp\/v2\/posts\/1560\/revisions\/2701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elnostreraco.com\/blog\/wp-json\/wp\/v2\/media\/2624"}],"wp:attachment":[{"href":"https:\/\/elnostreraco.com\/blog\/wp-json\/wp\/v2\/media?parent=1560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elnostreraco.com\/blog\/wp-json\/wp\/v2\/categories?post=1560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elnostreraco.com\/blog\/wp-json\/wp\/v2\/tags?post=1560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}