{"id":1821,"date":"2014-11-03T20:32:11","date_gmt":"2014-11-03T20:32:11","guid":{"rendered":"http:\/\/elnostreraco.com\/blog\/?p=1821"},"modified":"2015-04-26T22:53:26","modified_gmt":"2015-04-26T20:53:26","slug":"paginas-de-aterrizaje-que-convierten","status":"publish","type":"post","link":"https:\/\/elnostreraco.com\/blog\/paginas-de-aterrizaje-que-convierten\/","title":{"rendered":"P\u00e1ginas de aterrizaje que convierten #EcommCafe Barcelona"},"content":{"rendered":"<p>Qui entra en el lloc web per aquesta p\u00e0gina? Que volem que facin a la <a href=\"http:\/\/elnostreraco.com\/blog\/cro\/lpo-pagina-entrada\/\">Optimitzar p\u00e0gines d&#8217;entrada<\/a>? El contingut es prou rellevant com per resoldre prefer\u00e8ncies\u00a0de risc, desconeixement, pla\u00e7os, consens? I si es pregunta &#8220;Que hi guanyo jo amb aix\u00f2&#8221;? Quan i on seran m\u00e9s receptius per a cada acci\u00f3 segons el seu arquetip\u00a0psicol\u00f2gic? Cal traduir les caracter\u00edstiques en els beneficis que obt\u00e9 (ex: a nivell f\u00edsic, seguretat, relacions, reconeixement, auto-realitzaci\u00f3, etc)<\/p>\n<p>La presentaci\u00f3 en castell\u00e0: Utensilios e ingredientes clave para cocinar unas p\u00e1ginas de aterrizaje persuasivas y que convierten.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/41069426\" width=\"476\" height=\"400\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aquesta presentaci\u00f3 explica els elements claus que haurien de tenir les p\u00e0gines de dest\u00ed.<\/p>\n","protected":false},"author":1,"featured_media":1831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>P\u00e1ginas de aterrizaje que convierten #EcommCafe Barcelona ~ Conversi\u00f3<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elnostreraco.com\/blog\/paginas-de-aterrizaje-que-convierten\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u00e1ginas de aterrizaje que convierten #EcommCafe Barcelona ~ Conversi\u00f3\" \/>\n<meta property=\"og:description\" content=\"Aquesta presentaci\u00f3 explica els elements claus que haurien de tenir les p\u00e0gines de dest\u00ed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elnostreraco.com\/blog\/paginas-de-aterrizaje-que-convierten\/\" \/>\n<meta property=\"og:site_name\" content=\"Jordi Rosell\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/jrosell\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-03T20:32:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-04-26T20:53:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/elnostreraco.com\/blog\/wp-content\/uploads\/piramide-ingdirect.jpg?fit=1062%2C450&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1062\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jrosell\" 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