{"id":2075,"date":"2015-03-05T13:56:03","date_gmt":"2015-03-05T13:56:03","guid":{"rendered":"http:\/\/elnostreraco.com\/blog\/?p=2075"},"modified":"2016-09-04T11:01:09","modified_gmt":"2016-09-04T09:01:09","slug":"necessitat-desforc-creatiu-en-processos-doptimitzacio","status":"publish","type":"post","link":"https:\/\/elnostreraco.com\/blog\/necessitat-desforc-creatiu-en-processos-doptimitzacio\/","title":{"rendered":"Necessitat d&#8217;esfor\u00e7 creatiu en processos d&#8217;optimitzaci\u00f3"},"content":{"rendered":"<blockquote><p>&#8220;Si no pots descriure el que est\u00e0s fent com un proc\u00e9s, no saps que est\u00e0s fent\u201d<br \/>\nEdward Demming<\/p><\/blockquote>\n<h2>An\u00e0lisi de dades per estudiar\u00a0&#8220;el que hi ha&#8221;.<\/h2>\n<p>Quan optimitzes, utilitzes un proc\u00e9s. Un proc\u00e9s t\u00e9 <a href=\"http:\/\/elnostreraco.com\/blog\/analytics\/kaoru-ishikawa-7-eines-qualitat\/\">defectes<\/a> que cal corregir.<br \/>\nLa seq\u00fc\u00e8ncia de l&#8217;an\u00e0lisi de dades \u00e9s la la d&#8217;anar trobant defectes i verificar la seva correcci\u00f3.<\/p>\n<blockquote><p>&#8220;La millor manera de predir el futur \u00e9s dissenyar-lo.&#8221;<\/p><\/blockquote>\n<h2>Insatisfacci\u00f3 creativa<\/h2>\n<p>En processos d&#8217;optimitzaci\u00f3 no nom\u00e9s t&#8217;has de preocupar de les correccions, tens el repte de trobar la millor soluci\u00f3.<\/p>\n<p>Hem d&#8217;admetre que en <a href=\"http:\/\/elnostreraco.com\/blog\/analytics\/model-thinking-pensament-efectiu\/\">sistemes de gran incertesa<\/a> hi ha solucions m\u00e9s enll\u00e0 dels defectes.\u00a0Per tant, per trobar la millor soluci\u00f3 no nom\u00e9s ens hem de preocupar de corregir defectes. Ens hem d&#8217;ocupar de trobar la millor soluci\u00f3.<\/p>\n<p>En el proc\u00e9s d&#8217;optimitzaci\u00f3 hi ha moment en que en comptes de discutir si &#8220;Aquesta idea \u00e9s millor&#8221; cal tenir l&#8217;actitud de &#8220;No deu ser la millor manera&#8221;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2081\" src=\"http:\/\/elnostreraco.com\/blog\/wp-content\/uploads\/exploration-refinement.jpg\" alt=\"exploration-refinement\" width=\"651\" height=\"437\" srcset=\"https:\/\/elnostreraco.com\/blog\/wp-content\/uploads\/exploration-refinement.jpg 651w, https:\/\/elnostreraco.com\/blog\/wp-content\/uploads\/exploration-refinement-300x201.jpg 300w\" sizes=\"auto, (max-width: 651px) 100vw, 651px\" \/><\/p>\n<h2>L\u00f2gica en retrospectiva<\/h2>\n<p>La creativitat t\u00e9 una necessitat l\u00f2gica en sistemes complexos.\u00a0A nivell pr\u00e0ctic, no ens podem limitar amb la seq\u00fc\u00e8ncia de l&#8217;an\u00e0lisi de <a href=\"http:\/\/elnostreraco.com\/blog\/analytics\/saviesa-mes-enlla-de-transformar-dades-en-coneixement\/\">dades<\/a>.\u00a0Cal trobar les millors solucions l\u00f2giques en retrospectiva.<\/p>\n<p>La t\u00e8cnica del pensament\u00a0lateral consisteix a explorar activament la &#8220;millor ruta&#8221; partint d&#8217;un punt diferent.<\/p>\n<blockquote><p>\u2013 Si estigu\u00e9ssim casats posaria ver\u00ed al caf\u00e9.<br \/>\n\u2013 Em veuria el caf\u00e9.<br \/>\nWistom Churchill i Lady Asquith<\/p><\/blockquote>\n<p>L&#8217;esfor\u00e7 creatiu ens permet trobar idees l\u00f2giques en retrospectiva que un an\u00e0lisi de dades podria perdre&#8217;s.<\/p>\n<h2>Avaluaci\u00f3 racional<\/h2>\n<p>No facis l&#8217;hipop\u00f2tam:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2076\" src=\"http:\/\/elnostreraco.com\/blog\/wp-content\/uploads\/test-hipopotam.png\" alt=\"test-hipopotam\" width=\"291\" height=\"270\" \/><\/p>\n<p>Per molta creativitat que tinguis, la teva idea ha de tenir valor pr\u00e0ctic. \u00a0Et\u00a0cal un model per &#8220;intuir-lo&#8221;.<\/p>\n<p>I evidentment, no canvi\u00efs sense <a href=\"http:\/\/elnostreraco.com\/blog\/cro\/test-multivariant-plantilla-google-website-optimizer\/\">validar amb testing<\/a>.<\/p>\n<h2>Posa-ho en pr\u00e0ctica<\/h2>\n<p>Exemple:<\/p>\n<ul>\n<li>Dada: &#8220;Les sorpreses inesperades causen una major satisfacci\u00f3 en ecommerce&#8221;. Com podem superar les seves expectatives? Com podem introduir sorpreses en el proc\u00e9s?<\/li>\n<li>Idea: Regalem mostres sense avisar abans.<\/li>\n<li>Hip\u00f2tesi: Donat que les sorpreses inesperades causen una major satisfacci\u00f3 en ecommerce, si regalem mostres sense avisar, en comptes d&#8217;avisar en el moment de\u00a0compra, \u00a0recurrent trimestral augmentar\u00e0.<\/li>\n<li>Test A\/B: Comparar ingressos per visitant trimestral de &#8220;Regalant mostres avisant&#8221; vs &#8220;Regalant mostres sense avisar&#8221;.<\/li>\n<\/ul>\n<p>Ara t\u00fa:<\/p>\n<ul>\n<li>Fixa el teu punt d&#8217;atenci\u00f3 i llista direccions de la teva optimitzaci\u00f3<\/li>\n<li><span style=\"line-height: 1.6471;\">Llista, alternatives i extreu una idea espec\u00edfica que sigui practica en retrospectiva<\/span><\/li>\n<li><span style=\"line-height: 1.6471;\">No ho canvi\u00efs\u00a0sense\u00a0validar la teva hip\u00f2tesi en\u00a0un test.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<br \/>\nLlegeix m\u00e9s sobre el servei de CRO (optimitzaci\u00f3 de la conversi\u00f3) en <a href=\"https:\/\/triggerbit.com\/es\/servicios\/optimizar-conversion\">castell\u00e0<\/a> o en <a href=\"https:\/\/triggerbit.com\/en\/services\/conversion-optimization\">angl\u00e8s<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amb l&#8217;an\u00e0lisi de dades no n&#8217;hi ha prou.  La insatisfacci\u00f3 creativa \u00e9s una for\u00e7a per trobar idees que tenen l\u00f2gica en retrospectiva. Sigui com sigui cal una avaluaci\u00f3 racional de la idea i la validaci\u00f3 de l&#8217;efecte.<\/p>\n","protected":false},"author":1,"featured_media":2091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Necessitat d&#039;esfor\u00e7 creatiu en processos d&#039;optimitzaci\u00f3 ~ Conversi\u00f3<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elnostreraco.com\/blog\/necessitat-desforc-creatiu-en-processos-doptimitzacio\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Necessitat d&#039;esfor\u00e7 creatiu en processos d&#039;optimitzaci\u00f3 ~ Conversi\u00f3\" \/>\n<meta property=\"og:description\" content=\"Amb l&#039;an\u00e0lisi de dades no n&#039;hi ha prou. 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