{"id":2410,"date":"2015-06-20T13:42:49","date_gmt":"2015-06-20T11:42:49","guid":{"rendered":"http:\/\/elnostreraco.com\/blog\/?p=2410"},"modified":"2016-08-01T15:35:08","modified_gmt":"2016-08-01T13:35:08","slug":"relacio-entre-quality-score-i-cost-per-conversio-a-google-adwords","status":"publish","type":"post","link":"https:\/\/elnostreraco.com\/blog\/relacio-entre-quality-score-i-cost-per-conversio-a-google-adwords\/","title":{"rendered":"Relaci\u00f3 entre Quality Score i Cost per conversi\u00f3 a Google Adwords (QS 10 t\u00e9 el menor CPA?)"},"content":{"rendered":"<p>Un gestor de PPC de Google et dir\u00e0 que per optimitzar el teu compte d&#8217;adwords has de millorar els Quality Scores.<\/p>\n<p>Per un gestor PPC es bona senyal veure un compte on:<\/p>\n<ul>\n<li>Totes les paraules clau del compte tenen un QS elevat<\/li>\n<li>Utilitzaci\u00f3 de paraules clau negativa per reduir despesa no rendible.<\/li>\n<li>Percentatge d&#8217;impressions elevat<\/li>\n<li>CTR de m\u00e9s de 2 d\u00edgits amb un percentatge de clics esperats per sobre dels competidors.<\/li>\n<li>Utilitzaci\u00f3 de keywords espec\u00edfiques amb una longitud de m\u00e9s de 3 paraules.<\/li>\n<li>Es fan tests de textos d&#8217;anuncis alternatius en els grups d&#8217;anuncis que reben m\u00e9s impressions.<\/li>\n<li>Actualitzacions constants del compte i <a href=\"https:\/\/triggerbit.com\/es\/servicios\/desarrollar-scripts\">automatitzaci\u00f3<\/a>.<\/li>\n<\/ul>\n<p>Un bon gestor de marketing online et dir\u00e0 que has de reduir el Cost per conversi\u00f3.<\/p>\n<h2>El &#8220;manual&#8221;\u00a0sobre Quality Score<\/h2>\n<p>El QS d&#8217;adwords afecta directament en el teu cost per clic (CPC). Per tant, la deducci\u00f3 l\u00f2gica seria que millorant el QS, es redueix el CPC i per tant es redueix el Cost per conversi\u00f3.<\/p>\n<p>A: Millorem el QS<\/p>\n<p>B: Millorant \u00a0el QS es redueix el CPC<\/p>\n<p>C: Reduint el CPC es redueix el CPA<\/p>\n<p>A =&gt; B =&gt; C<\/p>\n<p>Ara mirem si \u00e9s cert que &#8220;<em>millorant el QS es redueix el cost per conversi\u00f3&#8221;<\/em>.<\/p>\n<figure id=\"attachment_2412\" aria-describedby=\"caption-attachment-2412\" style=\"width: 770px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.ppchero.com\/two-reasons-why-i-dont-buy-into-the-quality-score-hype\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2412 size-full\" src=\"http:\/\/elnostreraco.com\/blog\/wp-content\/uploads\/Quality-Score-Analysis-770x379.png\" alt=\"Quality-Score-Analysis-770x379\" width=\"770\" height=\"379\" srcset=\"https:\/\/elnostreraco.com\/blog\/wp-content\/uploads\/Quality-Score-Analysis-770x379.png 770w, https:\/\/elnostreraco.com\/blog\/wp-content\/uploads\/Quality-Score-Analysis-770x379-300x148.png 300w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/a><figcaption id=\"caption-attachment-2412\" class=\"wp-caption-text\">Font PPC Hero<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Per tant no est\u00e0 tan clara la hip\u00f2tesi. En aquest cas, sembla\u00a0que el Cost per conversi\u00f3 m\u00e9s baix est\u00e0 amb QS 7, no pas de 8 i que QS 1 t\u00e9 m\u00e9s bon Cost per conversi\u00f3\u00a0que QS 6.<\/p>\n<h2>Dades sobre\u00a0Quality Score i Cost per conversi\u00f3<\/h2>\n<p>Tinc m\u00e9s dades:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2413\" src=\"http:\/\/elnostreraco.com\/blog\/wp-content\/uploads\/photo160001426451441709.jpg\" alt=\"photo160001426451441709\" width=\"498\" height=\"222\" srcset=\"https:\/\/elnostreraco.com\/blog\/wp-content\/uploads\/photo160001426451441709.jpg 498w, https:\/\/elnostreraco.com\/blog\/wp-content\/uploads\/photo160001426451441709-300x134.jpg 300w\" sizes=\"auto, (max-width: 498px) 100vw, 498px\" \/><\/p>\n<p>Sorpresa, QS 10 t\u00e9 el major cost per conversi\u00f3 i QS1 el menor!<\/p>\n<p>Un altre exemple:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2414\" src=\"http:\/\/elnostreraco.com\/blog\/wp-content\/uploads\/photo160001426451441710.jpg\" alt=\"photo160001426451441710\" width=\"545\" height=\"219\" srcset=\"https:\/\/elnostreraco.com\/blog\/wp-content\/uploads\/photo160001426451441710.jpg 545w, https:\/\/elnostreraco.com\/blog\/wp-content\/uploads\/photo160001426451441710-300x121.jpg 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/p>\n<div class=\"im_history_message_wrap ng-scope im_grouped_short\">\n<div class=\"im_message_outer_wrap\">\n<div class=\"im_message_wrap clearfix\">\n<div class=\"im_content_message_wrap ng-scope im_message_in\" style=\"box-sizing: border-box; margin: 6px 10px 6px 16px;\"><\/div>\n<div class=\"im_message_text ng-binding ng-scope\" dir=\"auto\">\n<div class=\"im_message_body\">\n<div class=\"im_message_text ng-binding ng-scope\" dir=\"auto\">Incre\u00efble, no? El &#8220;manual&#8221; ens diria que agaf\u00e9ssim\u00a0les paraules clau QS 7 i en millor\u00e9ssim\u00a0el QS. Aix\u00ed amb un mateix CPC max, es reduiria el CPC i per tant el CPA.<\/div>\n<\/div>\n<div class=\"im_message_text ng-binding ng-scope\" dir=\"auto\"><\/div>\n<div class=\"im_message_text ng-binding ng-scope\" dir=\"auto\">B\u00e9, entenc que hem de tenir en compte les posicions mitjanes, per\u00f2, Com a m\u00ednim, \u00e9s per reflexionar-hi.<\/div>\n<div class=\"im_message_text ng-binding ng-scope\" dir=\"auto\"><\/div>\n<p>Crec que una bona manera de controlar tot aix\u00f2 \u00e9s <a href=\"https:\/\/triggerbit.com\/desarrollo-adwords-scripts.php\">desenvolupant un adwords script<\/a> i analitzant reports a google docs.<\/p>\n<p>El que si veiem es una correlaci\u00f3 si mirem un gran volum de dades:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2428\" src=\"http:\/\/elnostreraco.com\/blog\/wp-content\/uploads\/cpa-vs-qs-triple-ctr.png\" alt=\"cpa-vs-qs-triple-ctr\" width=\"599\" height=\"408\" srcset=\"https:\/\/elnostreraco.com\/blog\/wp-content\/uploads\/cpa-vs-qs-triple-ctr.png 599w, https:\/\/elnostreraco.com\/blog\/wp-content\/uploads\/cpa-vs-qs-triple-ctr-300x204.png 300w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/p>\n<\/div>\n<p>Si no es fa l&#8217;experiment no podem acceptar o rebutjar ni la hip\u00f2tesi ni la hip\u00f2tesi alternativa.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-570\" src=\"http:\/\/elnostreraco.com\/blog\/wp-content\/uploads\/2011\/09\/facebook-sweepstakes-winner.jpg\" alt=\"facebook-sweepstakes-winner\" width=\"293\" height=\"345\" srcset=\"https:\/\/elnostreraco.com\/blog\/wp-content\/uploads\/2011\/09\/facebook-sweepstakes-winner.jpg 293w, https:\/\/elnostreraco.com\/blog\/wp-content\/uploads\/2011\/09\/facebook-sweepstakes-winner-254x300.jpg 254w\" sizes=\"auto, (max-width: 293px) 100vw, 293px\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>M\u00e9s enll\u00e0 del cost per conversi\u00f3<\/h2>\n<p>Imagina&#8217;t que ja has redu\u00eft el cost per conversi\u00f3.\u00a0Pots estar content?<\/p>\n<p><span style=\"line-height: 1.6471;\">En realitat es tracta de millorar els ingressos (si vols volum) o els guanys (si vols benefici), no nom\u00e9s reduir el CPA o <\/span><a style=\"line-height: 1.6471;\" href=\"http:\/\/www.ricardotayar.com\/2015\/06\/15\/ratio-de-conversion-indicador-kpi-proyecto-cro\/\">augmentar el percentatge de conversi\u00f3 (et recomano llegir el post al blog del Ricardo Tayar)<\/a><span style=\"line-height: 1.6471;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un gestor de PPC de Google et dir\u00e0 que per optimitzar el teu compte d&#8217;adwords has de millorar els Quality Scores. Per un gestor PPC es bona senyal veure un compte on: Totes les paraules &hellip; <\/p>\n","protected":false},"author":1,"featured_media":2436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Relaci\u00f3 entre Quality Score i Cost per conversi\u00f3 a Google Adwords (QS 10 t\u00e9 el menor CPA?) ~ Atracci\u00f3 i publicitat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elnostreraco.com\/blog\/relacio-entre-quality-score-i-cost-per-conversio-a-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relaci\u00f3 entre Quality Score i Cost per conversi\u00f3 a Google Adwords (QS 10 t\u00e9 el menor CPA?) ~ Atracci\u00f3 i publicitat\" \/>\n<meta property=\"og:description\" content=\"Un gestor de PPC de Google et dir\u00e0 que per optimitzar el teu compte d&#8217;adwords has de millorar els Quality Scores. 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