{"id":3059,"date":"2017-05-20T12:15:37","date_gmt":"2017-05-20T10:15:37","guid":{"rendered":"http:\/\/elnostreraco.com\/blog\/?p=3059"},"modified":"2017-05-20T12:15:37","modified_gmt":"2017-05-20T10:15:37","slug":"recepcio-dels-correus-electronics-importants-que-envia-web-teva-empresa-als-teus-clients","status":"publish","type":"post","link":"https:\/\/elnostreraco.com\/blog\/recepcio-dels-correus-electronics-importants-que-envia-web-teva-empresa-als-teus-clients\/","title":{"rendered":"Recepci\u00f3 dels correus electr\u00f2nics importants que envia la web de la teva empresa als teus clients"},"content":{"rendered":"<p>Si la teva empresa t\u00e9 una web amb formularis, hauries de comprovar que els teus clients rebin els correus electr\u00f2nics de confirmaci\u00f3.<\/p>\n<h2>El servidor de correu electr\u00f2nic que utilitzen per rebre els teus missatges<\/h2>\n<p>Es dif\u00edcil d&#8217;assegurar-se que el servidor d&#8217;enviament de correu electr\u00f2nic tingui una bona configuraci\u00f3. Hi ha molts conceptes t\u00e8cnics complicats (SPF, DKIM, Sender ID, etc). \u00c9s per aix\u00f2 que es recomanable utilitzar serveis que controlin el ratios i temps d&#8217;entrega dels correus clau per el negoci.<\/p>\n<p>Els clients tan poden tenir correu web gratu\u00eft de de gmail, yahoo o hotmail o correu corporatiu utilitzant Microsoft Outlook, Mozilla Thunderbird, Apple Mail, un altre client de correu electr\u00f2nic o <a href=\"https:\/\/gsuite.google.com\/intl\/es_ALL\/landing\/partners\/referral\/trial.html?utm_source=sign-up&amp;utm_medium=referral&amp;utm_campaign=apps-referral-program&amp;utm_content=7XH3R8V\">google C suite<\/a> (per poder tenir les aplicacions de Google en el domini de la teva empresa des de 4\u20ac\/mes per usuari). En tots aquests sistemes hem de assegurar-nos que rebin correctament els nostres correus electr\u00f2nics.<\/p>\n<h2>Caracter\u00edstiques dels serveis d&#8217;externalitzaci\u00f3 del servei d&#8217;enviament de correu electr\u00f2nic<\/h2>\n<p>Amb la experi\u00e8ncia he apr\u00e9s que porta menys maldecaps utilitzar serveis especialitzats en la entrega de correu electr\u00f2nic.<\/p>\n<p>Entre les funcionalitats addicionals que els fan imprescindibles:<\/p>\n<ul>\n<li>Enviament a trav\u00e9s d&#8217;un servidor SMTP.<\/li>\n<li>API REST per poder enviar correus electr\u00f2nics a trav\u00e9s de la programaci\u00f3 de la teva web<\/li>\n<li>Tracking per mesurar els ratios d&#8217;obertura, de clic i de recepci\u00f3 dels missatges que envies.<\/li>\n<li>Panell de control per visualitzar<\/li>\n<li>Personalitzaci\u00f3 de l&#8217;aspecte de plantilles\u00a0i utilitzaci\u00f3 de variables per adaptar el contingut als segments i persones.<\/li>\n<li>Registre historic dels emails enviats i del seu estat d&#8217;entrega<\/li>\n<li>Webhook de notificaci\u00f3 de l&#8217;entrega per poder tenir un control des de la nostra aplicaci\u00f3.<\/li>\n<li>Mode real i mode test per poder verificar la qualitat dels missatges creats abans de programar l&#8217;enviament real.<\/li>\n<li>Informes per fer un an\u00e0lisi profund de les causes de possibles problemes d&#8217;entrega.<\/li>\n<li>Base de dades de contactes amb el registre de la seva qualitat i amb camps personalitzats i registre de &#8220;metadata&#8221;.<\/li>\n<li>Validaci\u00f3 dels comptes de correu electr\u00f2nic\u00a0per evitar registres de correus electr\u00f2nics amb errors tipogr\u00e0fics.<\/li>\n<li>&#8220;Marketing automation&#8221; per a definir els fluxos de automatitzaci\u00f3 d&#8217;enviament de missatges segons el comportament dels usuaris.<\/li>\n<li>A\/B testing dels missatges enviats amb diferents segments on optimitzar i analitzar l&#8217;atenci\u00f3 i &#8220;engagement&#8221;.<\/li>\n<li>Gesti\u00f3 de les queixes controlada per evitar entrar a llistes negres.<\/li>\n<li>Programaci\u00f3 de calendaris d&#8217;enviament<\/li>\n<li>IP dedicada i arquitectures i configuracions t\u00e8cniques que tenen l&#8217;objectiu de millorar els ratios d&#8217;entrega.<\/li>\n<\/ul>\n<h2>Serveis freemium per externalitzar l&#8217;enviament de correu electr\u00f3nic<\/h2>\n<p>Hi ha diversos serveis de pagament que tenen una opci\u00f3 gratuita per comen\u00e7ar a utilitzar algunes d&#8217;aquestes funcionalitats.<\/p>\n<ul>\n<li>Sendgrid:\u00a0100 emails diaris gratuits, opci\u00f3 de pagament des de $9,95\/mes.<\/li>\n<li>Mailjet: 6,000 emails mensuals gratuits (200 emails diaris), opci\u00f3 de pagament des de $7,49\/mes.<br \/>\nSendinblue: 9,000 emails mensuals\u00a0gratuits, opci\u00f3 de pagament des de \u00a05,49\u20ac\/mes.<\/li>\n<li>Mailgun: 10,000 emails mensuals gratuits, opci\u00f3 de pagament des de\u00a0$0.50 per cada 1,000 emails enviats<\/li>\n<li>Amazon SES: 62,000 emails mensuals gratuits, opci\u00f3 de pagament des de $0,10 per cada 1,000 emails enviats<\/li>\n<li>Sparkpost: 100,000 emails mensuals gratuits, opci\u00f3 de pagament des de 29\u20ac\/mes.<\/li>\n<li>Elasticemail: 150,000 emails mensuals gratuit, opci\u00f3 de pagament des de $0,09 per cada 1,000 emails enviats<\/li>\n<\/ul>\n<h2>Implicacions<\/h2>\n<p>Si no vols desaprofitar el moment de motivaci\u00f3 del usuari, entre que es subscriuen, es registren o fan una comanda i reben la confirmaci\u00f3 per correu electr\u00f2nic ha de passar poc temps, menys de 5 minuts.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si la teva empresa t\u00e9 una web amb formularis, hauries de comprovar que els teus clients rebin els correus electr\u00f2nics de confirmaci\u00f3. El servidor de correu electr\u00f2nic que utilitzen per rebre els teus missatges Es &hellip; <\/p>\n","protected":false},"author":1,"featured_media":3062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-3059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dev"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Recepci\u00f3 dels correus electr\u00f2nics importants que envia la web de la teva empresa als teus clients ~ Desenvolupament<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elnostreraco.com\/blog\/recepcio-dels-correus-electronics-importants-que-envia-web-teva-empresa-als-teus-clients\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recepci\u00f3 dels correus electr\u00f2nics importants que envia la web de la teva empresa als teus clients ~ Desenvolupament\" \/>\n<meta property=\"og:description\" content=\"Si la teva empresa t\u00e9 una web amb formularis, hauries de comprovar que els teus clients rebin els correus electr\u00f2nics de confirmaci\u00f3. 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